![]() ![]() The price per bottle is US$225.Ĭonstellation Brands bought The Prisoner Wine Co in 2016 for US$285 million. However, only 300 cases of Correction were produced, which some commentators feel does not go far enough. Although the obstacles facing reform are systemic, we believe in progress and the necessity of righting wrongs.” Owned by Jack and Kathy Pagendarm, this vineyard has been part of their family for over 100 years and is situated in the heart of St. The name calls for an unflinching look at a system plagued by inequity and discrimination but also offers a glimmer of hope. ![]() The company continued: “100 million Americans have a family member who has been or is incarcerated, and we know that the system disproportionately impacts poor communities and people of colour. Specially designed wine labels created for Correction “highlight the humanity and resilience of incarcerated Americans.” While justice impacted communities are supported throughout our work, four of our programmes prioritise the needs of those impacted by the justice system,” the company has said. “Through direct services and advocacy efforts, Rubicon collaborates with justice-impacted individuals and families. This year The Prisoner also released a new wine range called Corrections, the proceeds of which go to Rubicon Programs, which provides services to formerly incarcerated people, including helping them to find employment. This Prisoner Napa Valley Red Blend Red Wine has a long, silky, and balanced body. This gives the blend a sweeter, richer flavor. ![]() The most common way is to take a blend of red and white wines and add a small amount of a sweet wine, such as port or sherry. It has partnered with NBA player Moe Harkless on a joint project to support bail and incarceration reform, including supporting the Equal Justice Initiative (EJI) and Harkless’ personal organisation, Black Lives Now. There are many different ways to make a prisoner wine blend. The aforementioned Derange, a US$100 red blend, is packaged in a dark bottle marked with hundreds of scratches, like the wall of a cell.Īccording to The Prisoner, steps are now being taken to address the challenge. The platform of which it speaks no doubt refers to the fact that last year The Prisoner’s flagship red was the third best-selling wine in the US (in the over US$25 bracket).īoth consumers and members of the trade have felt conflicted by the brand cashing in on the traumatic experience of imprisonment, not to mention the fact that the winery operates in the US, where minority communities are often disproportionately convicted, with prison sentences handed out that far outweigh crimes committed.Īs San Francisco Chronicle wine critic, Esther Mobley, wrote: “I was struck by how distasteful it seemed that the company released wines with lurid names like Derange and Eternally Silenced - all of which seemed to trivialise the harsh realities of mass incarceration in our society.” A blend of Zinfandel, Cabernet Sauvignon, Petite Sirah and small percentages of Syrah and Charbono, wasn’t meticulously plannedas a fledgling winemaker, Phinney used what grapes were available to him. “We are acutely aware of the responsibility we have in using The Prisoner’s platform to drive awareness and action,” says a statement on the brand’s website. His first wine, The Prisoner, debuted with the 2000 vintage and rocketed to success. However, with the arrival of new general manager, Bukky Ekundayo, who joined the brand last year, The Prisoner Wine Co is going all out to reposition its marketing message and give back to the ‘justice-impacted’ community that has helped it make its millions. The Constellation Brands-owned company has come under fire in recent years for its ‘prison chic’ image and California tasting room decked out with shackles, cell bars and skeletons. Californian brand The Prisoner Wine Co has conceded that its image could be seen to glamourise incarceration and is pivoting to focus on ‘prisoner reform’. ![]()
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